Foundry Intelligence
Know them better than they know themselves.
Struggling to win against bigger or louder competitors? You do not always need the better product. You need the better market entry. Foundry Intelligence is our specialist team for competitive analysis and disruptive strategy, built to help you outsmart and out manoeuvre the competition.
A different way to win
Stop selling features. Start exposing the gap.
Too many businesses try to win by listing features and benefits. There are far cleverer ways to win business. Our experts are innovators in competitor advantage analysis: they find the flaws in how rivals operate, the advantages you already hold, and the opportunity the status quo has left wide open.
How we look at your competitors
Every angle, all the way down to the data.
Technology
Where their stack, architecture and product roadmap leave them slow, exposed or out of date.
Systems and process
How they sell, deliver and support, and where their operations cost them customers.
Legal and regulatory
The rules, standards and contracts that can block a rival or open a door for you.
Scientific
Independent scrutiny of the science and claims behind a competitor's product.
Data and security
How well they protect, use and govern data, and where trust can be won.
Commercial and market
Pricing, positioning, channels and the customers they are failing to serve.
How it works
One focused piece of work, then stay ahead.
The Intelligence Report
A one off investigation into your market and competitors, delivered as a clear report and a strategy session with the experts who did the work.
Ongoing Intelligence
Optional monthly monitoring after your report, so you hear about competitor moves, new entrants and regulatory change before they hit your business.
What you get
Intelligence you can act on.
- Competitor map and positioning
- Strengths, weaknesses and blind spots
- Technology and capability gaps
- Regulatory and compliance pressure points
- Market entry and disruption strategy
- Pricing and positioning recommendations
- Win themes for bids and sales
- A clear action plan your team can run with